About Us

Reel Rebel

Do what you Love, Love what you do!

We are a Family owned business who shares a passion for the coastal lifestyle.  Crabbing in the creeks, fishing the inter-coastal, or playing and relaxing on the beach. We grew up outdoors and wanted to create a brand that was comfortable and fun, combining casual lifestyle wear and high performance apparel.  


Coastal Clean Up!

Protect our coastlines! We believe that no matter where we live, our ocean and waterways support and improve our lives. We will be partnering up with other local businesses, where we can all get together and work toward a common goal. 


Support Manatee Protection

Who doesn’t love a manatee? The manatees’ large size, slow movements, and peaceful nature make them very vulnerable in their own environment. The manatee’s health and survival is threatened by human-related impacts such as habitat loss and boat strikes, as well as natural events such as cold snaps and red tide.  A percent of the proceeds from our Chubby Mermaid shirt(coming soon) will go toward helping educate and protect these gently giants.